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From typical beauties like as Melina Mercouri and Maria Callas to modern stunners like Elisabeth Moss and Ellie Kravitz, Europe has a reputation for producing gorgeous females. But what is it about continental beauties that makes them but alluring? Is it their rich history and glad lifestyle? Or is it their inherent biological splendor?
The answer to these questions may have big implications for the luxury market. As the nation's pleasure creators struggle to make a earnings in vogue, they're looking to boost sales and profitability by expanding into attractiveness. According to a Mckinsey review, perfume and cosmetics are a "flagship" organization that can generate progress in many other categories for extravagance brands.
But the plan is not without challenges. The packed class can be difficult to split. And the divisions of a brand often do n't speak to each other, making it romanian dating site difficult to create integrated marketing and communications campaigns.
The circumstance of Burberry, which took its attractiveness business in- home under previous Ceo Angela Ahrendts in 2013, offers a cautionary tale. The decision to terminate the bank's licensing partnership with Interparfums Sa, which held the license for its Montblanc and Van Cleef & Arpels fragrances, sent shares of the company tumbling 9.4 percent on Sept. 6. Kering's buy of Creed at a 14- instances income two in October furthermore made investors sit up and take notice.
