The LEGO Business History

The history of your LEGO enterprise begins in 1932 once Ole Kirk Christiansen, a Danish father, decided to start a business advertising his hardwood toys door to door in the town of Billund, Denmark. He referred to as his new business "Lego" — a combination of two Danish words and phrases, "leg godt, " which necessitated "play very well. "

In 1958, you’re able to send founder, Godtfred Kristiansen, copyrighted a system for coupling the plastic stones that would later on become known as what lego vdr users can teach SEGLAR "Automatic Joining Bricks. inch The invention allowed LEGO to produce more diverse and complicated toys.

From there, LEGO expanded their offerings and began to cater to both young boys and girls. It unveiled a line of "Minifigures" in the mid-1970s that included human amounts with posable arms, and in addition marketed jewelry sets just for young girls.

A second expansion more than three decades ago saw the introduction of LEGO Space sets, introducing astronaut minifigures, rockets and spaceships, amongst other popular themes. It happened in 1999, the LEGO Group entered the Star Wars market, launching packages featuring the X-wing fighter and LINK Fighter.

Since the company grew, it had to increase it is ability to launch new products quickly and successfully. To this end, it appointed management professional Jorgen Vig Knudstorp.

This individual helped the corporation cut down on inventory and reduce production time. This individual encouraged the company to build associations with major toy companies, including Goal, Wal-Mart and Toys 'R' Us.

He also announced LEGO Choices, an online community where enthusiasts could post proposals for new Lego sets they will wanted to watch produced. This allowed SEGLAR to test the appeal of new choices and gain feedback before committing to all of them.